SeneGence: Products, Science & Purpose
How SeneGence Gives Back
SeneGence gives back through the Make Sense Foundation, the separate nonprofit Joni Rogers-Kante created in 2002 for women and children in need. As of SeneGence's latest responsibility report (2025 edition), the Make Sense Foundation had assisted an estimated 34,000+ women and children in need over 20 years. Select-product proceeds, Distributor donations and nominations, scholarships and grants carry that mission into practical help.
One Mission, Many Kinds of Help, From Scholarships to Service
Women and children in need are the reason the Make Sense Foundation exists. Scholarships, nonprofit grants, donated product, fundraising, community partnerships and service turn that one focus into many kinds of help, each reaching real families in its own way. SeneGence's own employees give their time as well, with volunteer opportunities in every month of 2025.
See where the Make Sense Foundation, founded in 2002, sits in SeneGence’s story since 1999.
how to use it
Start with the women and children the Foundation exists to help, then choose the verified form of assistance that answers the question: a donation, product proceeds, a fundraiser, a scholarship, a grant or service. Tell each example as the story of the place where it happened.
the science
Joni Rogers-Kante created the Make Sense Foundation in 2002 as a nonprofit of its own, separate from SeneGence yet directly involved in the company's charitable initiatives. † SeneGence's current Make Sense Foundation page.
Over 20 years, the Foundation assisted an estimated 34,000+ women and children in need. † SeneGence Commitments, Responsibility & Sustainability Report 2025, p.9; Make Sense Foundation reach.
At SeneGence itself, the employee volunteer program put opportunities to serve on the calendar in every month of 2025. † SeneGence Commitments, Responsibility & Sustainability Report 2025, p.5.
Your Distributor Can Nominate an Organization for Donation Consideration
Someone who knows a local organization's work can put its name forward. A SeneGence Distributor or community member may nominate that organization for donation consideration.
Distributors have other ways to take part, too: they can give a portion of their commission checks or join fundraising events and activities. A nomination brings a local need into consideration; the Foundation makes the assistance decision.
how to use it
Tell a local example as that town's story: name the person who organized it, the form the participation took and the organization that received support, and show how it connects to the Foundation.
the science
Each participation path keeps its own meaning. The proceeds from the sale of select SeneGence products, including designated LipSense shades, go directly to the MSF to support operating expenses. By the Foundation's own account, 100% of the donations the Foundation receives go to other deserving nonprofit organizations. Separately, a Distributor may donate part of a commission check, participate in fundraising, or nominate an organization for donation consideration.
Make Sense Foundation Scholarships: $22,500 in 2025
In 2025, four young women started the fall term with Make Sense Foundation scholarships behind them.
The Foundation's 2025 scholarship page documents four awards—one $7,500 award and three $5,000 awards, totaling $22,500—for students attending Purdue University, Howard University, OSU, and the University of Florida Gainesville.
how to use it
Each award has a recipient, a school and an amount. Brielle Bugauisan at Purdue received the $7,500 award. Jade Crandon at Howard, Jazlyn Williams at OSU and Payton Johnson at the University of Florida Gainesville each received $5,000.
the science
The four awards total $22,500: one $7,500 scholarship and three $5,000 scholarships across Purdue University, Howard University, OSU and the University of Florida Gainesville. SeneGence's latest responsibility report, the 2025 edition, identifies them as scholarship awards for young women in need seeking to advance their academics.
Grants and Donated Product: How a Local Nomination Becomes Help
A Distributor or community member who knows a local group's work can nominate it for donation consideration, and the Foundation then decides whether and how its grants and donated product can help.
SeneGence's latest responsibility report (2025 edition) says more than 3,000 nonprofit entities benefited from its in-kind donations in 2024–2025. Grants are money the Make Sense Foundation awards to qualifying 501(c)(3) organizations.
how to use it
Once support is verified, follow one partner from need to action: name the nonprofit, identify the grant or in-kind support it received, and show the work that assistance carried forward. For someone hoping to help, a nomination is how that conversation with the Foundation begins.
the science
In 2025, SeneGence reports granting more than $49,050 to 501(c)(3) nonprofits seeking donor support. The grant total counts money awarded to qualifying nonprofits; the 2024–2025 reach figure counts the nonprofits that received donated product. Each tells its own part of the story.
Select-Product Proceeds Offer One Current Way In
Support can begin with a purchase as well as a direct gift.
The proceeds from the sale of select SeneGence products, including designated LipSense shades, go directly to the MSF to support operating expenses. A SeneGence product currently designated for Foundation proceeds gives part of that purchase a charitable role. Direct donations, verified fundraisers and nominations of organizations for donation consideration remain available, too.
Choose the way of giving that fits what you are ready to do.
how to use it
Begin with what she already plans to do. She can donate to the Foundation, join a verified fundraiser, nominate an organization for donation consideration, or choose a SeneGence product the company currently designates for Foundation proceeds. When a purchase is her way in, point her to a product currently designated for Foundation proceeds.