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learning track

What You Can & Can't Say

How do you write cosmetic appearance claims that still sell? Lead with the visible result. Keep product and evidence scope precise. Disclose the relationship clearly.

3 lessons · about 12 minutes · by Alan Kante

  1. 01 The Golden Rule of Claims 4 min

    Learn how to write cosmetic appearance claims with a visible verb, a precise benefit, accurate evidence scope, and confident beauty language.

  2. 02 Say This, Not That 4 min

    Use practical cosmetic claim examples for beauty affiliates: refine mechanism claims, attribute ingredient research, caption testimonials, and disclose clearly.

  3. 03 When a Client Pushes 4 min

    Learn how to answer unsafe skincare claim questions about conditions, FDA approval, income, guaranteed results, prescriptions, and professional referrals.

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