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Demo & Sell

Objections, Handled

Answer Original LipSense price, wear, comparison, and hesitation with a direct truth, one useful reframe, and a next step the client controls.

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card 01

“It's expensive” — build the value honestly

“It's expensive” — build the value honestly

for the marketer

A tube can mean months of daily wear, and three shades can create 27 looks. Value lives in use and range.

for the professional

Start with the label fact: Original LipSense contains 0.25 fl oz. Then label the illustrative assumption: estimate tube duration at one application a day while allowing for differences in amount and frequency. Use the client's price and realistic habits to calculate cost per wear.

for the skintellectual

Keep the arithmetic transparent:

PURCHASE PRICE
the client's actual paid price
ESTIMATED WEARS
her realistic frequency and application amount
COST PER WEAR
purchase price divided by estimated wears

The result is a personal estimate, not a guaranteed tube duration. Customizability adds value beside the calculation rather than hiding inside it.

see the supporting visuals 2 visuals

card 02

“Does it really last?” — answer with the range

“Does it really last?” — answer with the range

for the marketer

Say: “Original LipSense is formulated to deliver 4 to 18 hours of wear, and your day helps decide where it lands.”

for the professional

Name the variables without sounding defensive: lip condition, clean preparation, thin application, food, drink, oils, and friction. The strongest answer is specific about what can change while remaining confident about the stated range.

[How Does LipSense Work?](/learn/product-basics/lipsense-system) carries the full wear explanation.

for the skintellectual

A range is a more useful expectation than one promised endpoint because the color film meets different conditions on every wearer and every day. Application controls the starting film; eating, drinking, oil, and contact change the challenge afterward. A clear expectation also gives the client a fair standard for evaluating her own result. Explain the variables, then let real use become the proof she trusts.

card 03

“I found a cheaper lip color” — compare the job

“I found a cheaper lip color” — compare the job

for the marketer

Agree with what is true: another color may cost less up front. Then compare how each one fits her day.

for the professional

Ask how often she reapplies, which finish she prefers, and whether a complete long-wear system solves a problem she actually has. Compare purchase price, expected use, and the range of looks she will wear. The goal is not to diminish another product; it is to make the decision complete.

for the skintellectual

Price is one variable in a use model. Frequency, amount per application, companion products, removal, and the number of wearable outcomes all affect perceived value. A fair comparison uses the same categories on both sides. If her lower-cost option already does the job she values, respect the answer and preserve trust.

card 04

“Let me think about it” — leave the door open

“Let me think about it” — leave the door open

for the marketer

Say: “Of course. I'll write down the exact look so you can come back to it.” No chase, no vanishing details.

for the professional

Record the shade, sequence, and Gloss, then ask whether she wants a photo or written list. Offer one easy route back with no deadline invented for urgency. A client who wants time has given you a boundary; honoring it is part of the sale even when no purchase happens today.

for the skintellectual

The useful asset at this moment is continuity. A precise record lowers the work of returning, while a permission-based follow-up protects autonomy. Pressure may force a decision but damages the information quality of that decision. A clear, recoverable recommendation keeps the relationship open without treating hesitation as resistance.

card 05

Use the same response shape every time

Use the same response shape every time

for the marketer

Hear the truth, answer it directly, add one reframe, then return the decision to the client.

for the professional

Use four moves:

Acknowledge the honest concern
Answer with a fact she can verify
Add one relevant value or use reframe
Offer a next step she controls

Stop after the useful answer. More talking can turn confidence into defense.

for the skintellectual

The pattern moves from emotion to a checkable decision without arguing the client out of her concern. Price becomes personal use arithmetic. Wear becomes a stated range with named variables. Comparison becomes a consistent job analysis. Hesitation becomes a recorded option and open door. The structure stays stable while the evidence changes with the question.

  1. Guide the LipSense shade consultation previous
  2. Demo & Sell the full track