Demo & Sell
Guide the LipSense shade consultation
Turn color choice into a calm sales conversation: define the look, curate two or three options, compare one change, and record the final recommendation.
card 01
Begin with the look, not the inventory

for the marketer
Ask for the destination first: soft or bold, warm or cool, polished or playful?
for the professional
Open with one useful question: “What do you want this color to do for you?” Listen for occasion, intensity, finish, and the shades she already enjoys. Reflect the answer back before reaching for product. The client should hear her goal inside your recommendation.
for the skintellectual
A preference question converts an unbounded inventory into a defined design brief. Occasion establishes context, intensity narrows value, finish sets surface character, and familiar shades reveal the client's comfort zone. The recommendation becomes easier because each answer removes options for a stated reason.
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Prepare the creative options before the conversation

for the marketer
Know the color wardrobe before you sell it. Preparation makes the consultation feel effortless.
for the professional
Use [How to layer Original LipSense shades](/learn/product-basics/lipsense-layered-color) to prepare undertone families, stack order, and finish choices. Bring that knowledge into the appointment as a small, relevant edit. The client needs the result of your preparation, not every creative possibility at once.
for the skintellectual
Creative layering and sales consultation are different skills. The linked guide develops the color construction itself; the consultation translates that construction into a decision for one person. Separating them keeps the conversation centered on preference, curation, and purchase clarity instead of turning it into a technical color class.
see the supporting visual 1 visual
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Curate two or three choices
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for the marketer
A confident edit beats a crowded tray. Show two strong options and one deliberate stretch.
for the professional
Pull one option that closely matches the brief, one nearby alternative, and a third only if it adds a meaningful direction. Explain each in a sentence. Avoid presenting a wall of bottles or asking the client to restart the selection process on her own.
for the skintellectual
The three-option edit creates useful contrast without forcing the client to compare every variable at once. The close match establishes safety, the adjacent choice reveals preference, and the stretch option tests appetite for change. Each option earns its place through a distinct role rather than sheer variety.
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Compare one change at a time

for the marketer
Make the choice legible: change one variable, then ask what she notices.
for the professional
Compare two looks that differ in one obvious way, such as depth or finish. Keep the remaining choices stable so the client can name what she prefers. Use a clean swatch for an initial comparison, then confirm the finalist in the intended lip look.
for the skintellectual
A controlled comparison isolates the decision variable. If depth, undertone, and finish all change together, the client may like one look without knowing why. Holding most elements constant turns reaction into information, making the next recommendation more precise and easier to reproduce.
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Confirm the finalist in honest light

for the marketer
A shade decision belongs in the light where she will wear it. Check the finalist in natural daylight.
for the professional
After the choice narrows, view the finished color near a window or in neutral light. Check the lip look, not only a hand swatch, because the natural lip and surrounding complexion affect the result. Ask for her reaction before offering your own final opinion.
for the skintellectual
Lighting changes the spectrum returned to the eye, while the lip's natural tone changes the optical base beneath thin color layers. Daylight confirmation reduces the green or amber casts common to indoor sources, and final lip placement tests the shade in its real visual context.
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Record the exact recommendation

for the marketer
Finish with precision: name the shades, their order, and the Gloss that completed the look.
for the professional
Write down or photograph the product names and sequence with the client's permission. Offer the exact set used, then let her choose whether to purchase the full look or begin with the anchor shade and Gloss. A recorded formula turns a beautiful moment into something she can repeat.
for the skintellectual
A layered look is order-dependent, so product names alone are not enough to preserve it. Recording sequence and finish creates a reproducible specification. Commercially, that record also supports an accurate future reorder without asking the client to reconstruct the consultation from memory.