Product Demonstration & Consultation
Guide the LipSense shade consultation
Turn color choice into a short, calm conversation: name the look she wants, build a deliberate LipSense shade edit around that brief, change one meaningful thing at a time, and send her home with the exact formula.
Ask What the Lip Is For Before You Pull a Single LipSense Shade
Nobody walks in wanting a shade. They walk in wanting to look a particular way at a particular moment.
So ask about the moment. Where is this lip going, and how much of the room should notice? Soft or bold, warm or cool, polished or playful, one hour or the whole evening. Ask which color she already owns and reaches for, because that one is a preference she has already tested on herself.
Then say the brief back to her before you open anything: the occasion, the intensity, the finish. If she nods, you have a target. If she corrects you, you have a better one.
Only then does a LipSense® shade come out of the kit.
how to use it
Capture the brief in her words: occasion, intensity, finish, complexion context, and a shade she already wears well. Restate it before the kit opens, then pull only what answers it. If she cannot name a finish, show contrasting finishes and let her point — a preference she can see beats a preference she has to describe.
Preselect LipSense Shades, Layer Orders, and Gloss Finishes
The difference between a consultation that feels personal and one that feels like a rummage is decided before the client arrives.
Pull the undertone families you expect to need, the layer orders you have actually tested, and the compatible LipSense Moisturizing Gloss finishes that go with them. Sanitize them. Lay them out. What she should see is a deliberate selection.
Preparation is invisible when it works. What she notices is that you reached with purpose instead of rummaging.
how to use it
Map undertone families, tested stack orders and the Gloss finishes that pair with them against the brief you took. How to layer LipSense shades teaches how a stack is built; the consultation only asks which result suits this complexion, this light and this occasion.
the science
A stack order you have not run yourself is a guess with a client's time attached. Translucent layers do not average out. Every pass sits over a different color than the one before it, so two shades in one order and the same two reversed give two different results. Run the reversals on your own hand between appointments and keep only the ones worth showing.
Give Every LipSense Shade a Reason to Be on the Table
Opening the whole LipSense kit in front of someone does not give her a useful choice; it gives her inventory to sort.
Build a deliberate edit instead, and give every shade a job. Start with the closest answer to what she described. Add a warmer, deeper, softer, or brighter direction only when it tests something she has said she wants to understand.
Say each shade's job as you place it, and take rejected shades out of sight as they lose.
Every bottle on the table should mean something to her decision.
how to use it
Place the candidates in comparison order and name the purpose of each as it lands: closest answer, meaningful neighbor, or a new direction the client asked to see. Remove a rejected shade from the table when it loses so the surface keeps the live choice readable. Add another candidate only when it tests a distinction expressed in her brief.
the science
A curated edit makes her answer readable. When each candidate tests a distinct variable, her choice tells you what she preferred. When unrelated inventory crowds the table, the assortment itself becomes the variable and the preference recorded afterwards is harder to interpret. The useful boundary is semantic: every candidate earns its place by testing a real distinction.
Compare one change at a time
Change the depth, the undertone and the finish all at once and she will tell you which look she likes. She will not be able to tell you why, and neither will you.
So move one thing. Same lighting, same placement, same everything else, and one variable in play: deeper or lighter, warmer or cooler, more sheen or less. Then ask which one serves the look she described.
Narrow on clean swatches, confirm the finalist on the lips, and write her answer down in her words.
One change, one answer. That is how a preference turns into a LipSense formula she can reorder a year from now.
how to use it
Hold lighting, placement and every other product choice steady while you move one variable. Narrow on clean swatches and confirm on the lips — a swatch answers which shade is warmer, and only the lip answers which shade is right. Record her answer in her words rather than your interpretation of it.
the science
Attribution needs one moving part. If depth, undertone and finish move together, the preference she reports cannot be assigned to any of them, and the look is not reproducible even when she loves it. A single-variable comparison does two jobs at once: it tells you what she prefers, and it leaves behind a specification somebody could rebuild.
Take the Finalist to a Window Before She Decides
Appointment lighting can flatter or shift a shade. Before anything is decided, walk the finished LipSense lip to a window and use natural daylight as a helpful baseline. Judge the whole face and neck, not a stripe on the back of a hand.
If the look is for an event or photographs, check the finished lip under that event light and on the camera that will be used, because lighting and camera settings can change its appearance. Then let her read it first: ask what she sees before you add what you see.
how to use it
Move her to a window or a neutral, high-quality source before the finalist is confirmed, and read the lip against the full complexion rather than a hand swatch. If the look is for an event or a shoot, check it on camera as well. Ask for her read first, then add yours.
the science
The spectrum of the light, camera white balance and exposure, and the wearer's own lip pigment can all shift apparent color. Daylight provides a useful reference, while the planned event light and camera reveal how that specific setting will render the finished look. Confirm on the lips against the whole face and neck, then invite the customer's own assessment.
Record the exact recommendation
A look nobody wrote down is a look she will describe six months later as the pinky one, she thinks, from the summer.
So write it down while it is still on her face. Every LipSense shade, the order they went on, and the Moisturizing Gloss that finished it. Add the light you confirmed it in and the date. Send it in a form she keeps and you can find again.
Offer the full set, or name the one Color and one Gloss that get her most of the way there if she wants a smaller start.
A written formula outlives the appointment. A compliment does not.
how to use it
With permission, add exact product names, layer sequence, Gloss, lighting check, and date to the client chart. Send the same record in a format she will keep. If she wants a smaller start, name the anchor Color and Gloss rather than trimming at random. Record LipSense Moisturizing Gloss after layer three; it seals color and supplies the hydrating finish.
the science
A layered color result is sequence-dependent, so a list of products without their order is an incomplete record. Writing the order, the finish and the viewing conditions turns a sensory result into something reproducible, and reproducibility is what makes the next adjustment cheap: change one documented variable, hold the rest, and compare against a known look rather than a memory.