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Demo & Sell

Guide the LipSense shade consultation

Turn color choice into a calm sales conversation: define the look, curate two or three options, compare one change, and record the final recommendation.

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card 01

Begin with the look, not the inventory

Begin with the look, not the inventory

for the marketer

Ask for the destination first: soft or bold, warm or cool, polished or playful?

for the professional

Open with one useful question: “What do you want this color to do for you?” Listen for occasion, intensity, finish, and the shades she already enjoys. Reflect the answer back before reaching for product. The client should hear her goal inside your recommendation.

for the skintellectual

A preference question converts an unbounded inventory into a defined design brief. Occasion establishes context, intensity narrows value, finish sets surface character, and familiar shades reveal the client's comfort zone. The recommendation becomes easier because each answer removes options for a stated reason.

card 02

Prepare the creative options before the conversation

Prepare the creative options before the conversation

for the marketer

Know the color wardrobe before you sell it. Preparation makes the consultation feel effortless.

for the professional

Use [How to layer Original LipSense shades](/learn/product-basics/lipsense-layered-color) to prepare undertone families, stack order, and finish choices. Bring that knowledge into the appointment as a small, relevant edit. The client needs the result of your preparation, not every creative possibility at once.

for the skintellectual

Creative layering and sales consultation are different skills. The linked guide develops the color construction itself; the consultation translates that construction into a decision for one person. Separating them keeps the conversation centered on preference, curation, and purchase clarity instead of turning it into a technical color class.

see the supporting visual 1 visual

card 03

Curate two or three choices

Curate two or three choices

for the marketer

A confident edit beats a crowded tray. Show two strong options and one deliberate stretch.

for the professional

Pull one option that closely matches the brief, one nearby alternative, and a third only if it adds a meaningful direction. Explain each in a sentence. Avoid presenting a wall of bottles or asking the client to restart the selection process on her own.

for the skintellectual

The three-option edit creates useful contrast without forcing the client to compare every variable at once. The close match establishes safety, the adjacent choice reveals preference, and the stretch option tests appetite for change. Each option earns its place through a distinct role rather than sheer variety.

card 04

Compare one change at a time

Compare one change at a time

for the marketer

Make the choice legible: change one variable, then ask what she notices.

for the professional

Compare two looks that differ in one obvious way, such as depth or finish. Keep the remaining choices stable so the client can name what she prefers. Use a clean swatch for an initial comparison, then confirm the finalist in the intended lip look.

for the skintellectual

A controlled comparison isolates the decision variable. If depth, undertone, and finish all change together, the client may like one look without knowing why. Holding most elements constant turns reaction into information, making the next recommendation more precise and easier to reproduce.

card 05

Confirm the finalist in honest light

Confirm the finalist in honest light

for the marketer

A shade decision belongs in the light where she will wear it. Check the finalist in natural daylight.

for the professional

After the choice narrows, view the finished color near a window or in neutral light. Check the lip look, not only a hand swatch, because the natural lip and surrounding complexion affect the result. Ask for her reaction before offering your own final opinion.

for the skintellectual

Lighting changes the spectrum returned to the eye, while the lip's natural tone changes the optical base beneath thin color layers. Daylight confirmation reduces the green or amber casts common to indoor sources, and final lip placement tests the shade in its real visual context.

card 06

Record the exact recommendation

Record the exact recommendation

for the marketer

Finish with precision: name the shades, their order, and the Gloss that completed the look.

for the professional

Write down or photograph the product names and sequence with the client's permission. Offer the exact set used, then let her choose whether to purchase the full look or begin with the anchor shade and Gloss. A recorded formula turns a beautiful moment into something she can repeat.

for the skintellectual

A layered look is order-dependent, so product names alone are not enough to preserve it. Recording sequence and finish creates a reproducible specification. Commercially, that record also supports an accurate future reorder without asking the client to reconstruct the consultation from memory.

  1. How to demo Original LipSense previous
  2. Objections, Handled up next
  3. Demo & Sell the full track